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Challenging taboos and social norms through edutainment: Examples from Malawi and Pakistan

Challenging taboos and social norms through edutainment: Examples from Malawi and Pakistan


Session Description

This session will highlight how education-entertainment (“edutainment”) is used to challenge social norms related to child marriage in two very different contexts – Malawi and Pakistan. We will share ways to engage young people and community leaders by using persuasive on-the-ground and virtual entertainment, education and mobilisation to change attitudes, beliefs and behaviours. We’ll also discuss the role of research in influencing programme design and evaluation.

Moderator

Loan Liem, Simavi

Speakers

MacBain Mkandawire, YONECO, Malawi
Anbreen Ajaib, Bedari, Pakistan  
Katinka Moonen, Oxfam       

Resources

Theatre performance against child marriage (.mp4)

Impression of community member after watching theatre performance (.mp4)

Impression of young girl after watching theatre performance: (.mp4)

Marriage: No Childs play (.pptx)

GNB session - social norms research (.pptx)

How we perform and where we perform (.pptx)

GNB Video (mp4)